ADCHEMY AUDIENCE MANAGEMENT PLATFORM

Just as Customer Relationship Management (CRM) enables a seamless experience across multiple touch points with a customer, audience relationship management vendors help marketers build relationships with audiences before they become customers.

Several salient trends in the audience relationship management category are helping to redefine how marketers relate to their audience, including:

The Adchemy Audience Management Platform is a pioneering, comprehensive solution in the audience relationship management category.

The Adchemy Audience Management Platform uses science and data to help large marketers and their agencies connect with their audience in meaningful ways. Instead of taking a broadcast, "many-to-one" approach, the platform implements dynamic, "many-to-many" marketing. It identifies audience micro-segments, values them, and automatically delivers relevant and consistent marketing messages to each segment. As a result, marketers can massively scale their digital marketing campaigns while maximizing audience engagement and conversion.

It is the first solution to comprehensively manage digital marketing from end-to-end across media, search ads, display ads, and landing pages–and automatically deliver micro-tailored marketing experiences at scale.

Relative to other audience relationship management solutions, the Adchemy Audience Management Platform is highly differentiated, because it:

1. Automatically delivers highly customized marketing to audience micro-segments
   Instead of treating all audience members the same, the Adchemy Audience Management Platform allows marketers to micro-segment their audience members. At every level of the digital marketing funnel, the platform then dynamically serves the most relevant and consistent marketing content for each audience micro-segment.
2. Fully integrates the marketing experience
   Marketing decisions are fully integrated from media buys through to search ads, display ads and landing pages. Consumers interact with a consistent progression of marketing messages, each flowing into the next. Furthermore, optimization decisions automatically occur based on profitability, not just on maximizing an online event.
3. Continuously optimized, real-time content delivery
   The best content is served in real time to each audience micro-segment without any manual, human involvement. Adchemy's patent-pending technology automatically learns which content is most appropriate for each audience segment, speeding up the traditionally slow process of gaining customer insight. It also continually optimizes to account for changing market conditions.