PRESS ROOM
February 4th, 2010
KillerStartups.com
KillerStartups.com
Adchemy.com - Reach The Right Public In The Right Way
Adchemy is a platform for dealing with customers and nurturing their relationship with your brand. The idea is to nourish that relationship right before the members of the audience become actual consumers. Read More »
Adchemy is a platform for dealing with customers and nurturing their relationship with your brand. The idea is to nourish that relationship right before the members of the audience become actual consumers. Read More »
February 2nd, 2010
GigaOm
GigaOm
Adchemy Makes Advertising Personalized in Real Time
Adchemy, an emerging advertising powerhouse, has figured out a way to tweak web ads to make them dramatically more effective. The company performs a crazy real-time technical dance to optimize the ads and landing pages shown to searchers. Read More »
Adchemy, an emerging advertising powerhouse, has figured out a way to tweak web ads to make them dramatically more effective. The company performs a crazy real-time technical dance to optimize the ads and landing pages shown to searchers. Read More »
Fabruary 1st, 2010
MediaPost
MediaPost
OMG: I've Got Too Much Data, I'm Confused!
Adchemy Chairman and Chief Executive Officer Murthy Nukala tells me companies should construct every ad and Web page for a specific individual on the fly. That means ad and Web site platforms require machine learning. Read More »
Adchemy Chairman and Chief Executive Officer Murthy Nukala tells me companies should construct every ad and Web page for a specific individual on the fly. That means ad and Web site platforms require machine learning. Read More »
January 26th, 2010
Media.dot.now
Media.dot.now
[Future] Audience relationship management: Accenture, Adchemy, Procter & Gamble: Consumers study products. Products study them. | The Mercury Brief
The relationship between Procter & Gamble, Accenture and Adchemy is the most fascinating marketing news of the quarter. It's a non-intuitive decision by a company to innovate by hiring people from a completely unexpected background. Read More »
The relationship between Procter & Gamble, Accenture and Adchemy is the most fascinating marketing news of the quarter. It's a non-intuitive decision by a company to innovate by hiring people from a completely unexpected background. Read More »
January 25th, 2010
MediaPost
MediaPost
Converting The Masses On Your Site
Murthy Nukula, founder and CEO, Adchemy, says 2010 will become the year of fundamental relevance. Strategies to maximize relevance are the same to maximize conversions, Nukula says. Read More »
Murthy Nukula, founder and CEO, Adchemy, says 2010 will become the year of fundamental relevance. Strategies to maximize relevance are the same to maximize conversions, Nukula says. Read More »
January 20th, 2010
AdExchanger
AdExchanger
Adchemy Opens Kimono
Private companies are "opening the kimono." Following the lead of VideoEgg and Bizo, demand-side platform, Adchemy has provided some insight on its recent revenues and client momentum in a press release. Read More »
Private companies are "opening the kimono." Following the lead of VideoEgg and Bizo, demand-side platform, Adchemy has provided some insight on its recent revenues and client momentum in a press release. Read More »
January 20th, 2010
Adotas
Adotas
Industry Roundup
ADOTAS – Adchemy has brought in a flock of new executives: most recently the chief technology officer of Friendster, Chander Sarna has been named senior vice president of engineering. Read More »
ADOTAS – Adchemy has brought in a flock of new executives: most recently the chief technology officer of Friendster, Chander Sarna has been named senior vice president of engineering. Read More »
January 12th, 2010
AlwaysOn
AlwaysOn
OnMedia 100 Top Private Companies of 2010
It's with great excitement that we introduce the 2010 OnMedia 100. This fresh batch of the hottest emerging companies in digital advertising joins illustrious alumni and gives us a great deal of insight into the coming trends in monetization. Read More »
It's with great excitement that we introduce the 2010 OnMedia 100. This fresh batch of the hottest emerging companies in digital advertising joins illustrious alumni and gives us a great deal of insight into the coming trends in monetization. Read More »
December 25, 2009
San Francisco Business Times
San Francisco Business Times
Low rents drive leases for Peninsula offices
The Peninsula office leasing market veered into positive territory in the fourth quarter as large tenants like DemandTec and Facebook sought to take advantage of low recession-era rents.[…] CAMICO Mutual Insurance Co., financial software company Third Pillar and online marketing firm Adchemy also signed significant deals in the quarter. Read More »
The Peninsula office leasing market veered into positive territory in the fourth quarter as large tenants like DemandTec and Facebook sought to take advantage of low recession-era rents.[…] CAMICO Mutual Insurance Co., financial software company Third Pillar and online marketing firm Adchemy also signed significant deals in the quarter. Read More »
Decmber 3rd, 2009
AdExchanger
AdExchanger
Adchemy CEO Nukala Says Marketers Need To De-Average For Better ROAS
Murthy Nukala is CEO of Adchemy, a demand–side buying platform.
1. What is "de-averaging" as it relates to digital advertising and how does Adchemy "de-average"? Would you say "addressable media" is an equivalent? Read More »
Murthy Nukala is CEO of Adchemy, a demand–side buying platform.
1. What is "de-averaging" as it relates to digital advertising and how does Adchemy "de-average"? Would you say "addressable media" is an equivalent? Read More »
November 12th, 2009
MercuryBrief
MercuryBrief
Accenture, Adchemy, Procter & Gamble: Consumers study products. Products study them.
The relationship between Procter & Gamble, Accenture and Adchemy is the most fascinating marketing news of the quarter. It's a non-intuitive decision by a company to innovate by hiring people from a completely unexpected background. Read More »
The relationship between Procter & Gamble, Accenture and Adchemy is the most fascinating marketing news of the quarter. It's a non-intuitive decision by a company to innovate by hiring people from a completely unexpected background. Read More »
October 22nd, 2009
Adotas
Adotas
Adchemy takes audience relationship management to advertising masses
With its recent alliance with consulting giant Accenture, Adchemy is pushing audience relationship management into new territory — beyond the Internet 10,000 into the Fortune 1,000. Read More »
With its recent alliance with consulting giant Accenture, Adchemy is pushing audience relationship management into new territory — beyond the Internet 10,000 into the Fortune 1,000. Read More »
October 21st, 2009
Wall Street Journal
Wall Street Journal
Tech Consulting Firm Accenture Makes Bet On Digital Ad Shift
Technology consulting firm Accenture Plc (ACN) is making an investment in a Web marketing start-up that aims to funnel dollars spent by major advertisers away from traditional media companies as the economy recovers. Read More »
Technology consulting firm Accenture Plc (ACN) is making an investment in a Web marketing start-up that aims to funnel dollars spent by major advertisers away from traditional media companies as the economy recovers. Read More »
October 20th, 2009
IT Business Edge
IT Business Edge
Accenture in Web Advertising Partnership
Accenture is teaming up with Silicon Valley startup Adchemy, which uses advanced statistical techniques to provide targeted advertising, on an enterprise marketing platform... Read More »
Accenture is teaming up with Silicon Valley startup Adchemy, which uses advanced statistical techniques to provide targeted advertising, on an enterprise marketing platform... Read More »
October 20th, 2009
The New York Times
The New York Times
Accenture Tries to Turn Ads Into Gold with Adchemy
Accenture, the technology consulting and services group, is making a real bet on the Web marketing business. Read More »
Accenture, the technology consulting and services group, is making a real bet on the Web marketing business. Read More »
July 31st, 2009
The New York Times
The New York Times
Behind Microsoft-Yahoo: The Online Economics of Scale
There is another dimension of scale behind the deal, according to Murthy Nukala, chief executive of Adchemy... The pursuit of "data scale" in search, Mr. Nukala said, fueled the Microsoft partnership. The data-scale benefit, he added, comes from more than just generating more search traffic, though sheer volume is crucial. Read more »
There is another dimension of scale behind the deal, according to Murthy Nukala, chief executive of Adchemy... The pursuit of "data scale" in search, Mr. Nukala said, fueled the Microsoft partnership. The data-scale benefit, he added, comes from more than just generating more search traffic, though sheer volume is crucial. Read more »
September 2008
Siliconindia
Siliconindia
Recognized Among 10 Internet Companies to Watch Out for in 2009
Siliconindia, the premier magazine for business and technology has selected Adchemy as one of the 10 Internet companies to watch out for in 2009 in the U.S. The selection recognizes companies that play a leading role in innovating in the Internet business. Read more »
Press Releases
Siliconindia, the premier magazine for business and technology has selected Adchemy as one of the 10 Internet companies to watch out for in 2009 in the U.S. The selection recognizes companies that play a leading role in innovating in the Internet business. Read more »
January 19th, 2010
Foster City, CA
Foster City, CA
Adchemy Experiences Rapid Growth In Revenue and Company Size
In Response to Demand for Audience Management Platform, Adchemy Grows Revenue, Expands Executive Team and Moves to New Office Read More »
In Response to Demand for Audience Management Platform, Adchemy Grows Revenue, Expands Executive Team and Moves to New Office Read More »
October 20th, 2009
Redwood City, Ca.
Redwood City, Ca.
Adchemy Launches Platform to Manage Digital Audiences
Increased Market Demand for Audience Relationship Management (ARM) Results in Significant Customer Adoption, Accenture Alliance and Investment. Read more »
Increased Market Demand for Audience Relationship Management (ARM) Results in Significant Customer Adoption, Accenture Alliance and Investment. Read more »
October 20th, 2009
Redwood City, Ca.
Redwood City, Ca.
Accenture and Adchemy Team to Create Enterprise-Ready Digital Marketing Platform
Accenture takes equity stake in leading digital marketing technology firm. Read more »
Accenture takes equity stake in leading digital marketing technology firm. Read more »